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15 Psychological Triggers to Make People Buy from You!

15 Psychological Triggers to Make People Buy from You!

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Ever heard the phrase, “humans are creatures of habit?” It relates to the idea that we like routine, familiarity, and consistency, and will react positively to these things. Even the most spontaneous among us find habit and familiarity in always seeking adrenaline-pumping adventures.

The beauty of this is that sales and marketing teams can use these “habits” to influence customers to buy from them. But beware, there is a big difference between embracing psychological triggers and strong-arming customers into a sale.

Learn the 15 Psychological Triggers to Make People Buy from You

Check out these 15 psychological triggers that will help you understand when and how to impress and influence your customers through habit-provoked actions.

How to Get People to Buy from You

1. Halo Effect

The first impression you make on a customer will influence all of their future interactions with you.

2. Serial Position Effect

People remember the first and last pieces of information they hear, so make sure your most important messages are at the beginning and end of your marketing funnel.

3. Recency Effect

People give more weight to the most recent information they hear, so make sure you are staying in front of your customers with fresh content.

4. Mere Exposure Effect

The more people see something the more they like it, so make sure you are getting your brand out there as often as possible.

5. Anchoring Effect

The first price people hear will anchor their expectations for future prices, so make sure your starting price is the price you want them to pay.

6. Framing Effect

How you present your offer can make a big difference in how people perceive it, so  make sure you are framing your offers in a positive light.

7. Social Proof

People are more likely to do something if they see others doing it, so make sure you are using testimonials and case studies to show how your product or service has helped others.

8. Scarcity

People are more likely to want something if they think it is scarce, so use limited-time offers or limited-quantity products to create a sense of urgency.

9. Loss Aversion

People are more likely to avoid losses than they are to pursue gains, so frame your offers in terms of what they will lose if they don’t take advantage of them.

10. Endowment Effect

People value things more once they own them, so offer free trials or samples to get people to try your product or service.

11. Reciprocity

People feel obligated to return favors, so give your customers something for free, like a valuable piece of content, to get them to buy from you later.

12. Authority Bias

People are more likely to trust experts, so make sure you are positioning yourself as an authority in your industry.

13. Liking Bias

People are more likely to do business with people they like, so make sure you are building relationships with your customers.

14. Blind Spot Bias

People are often unaware of their own biases, so be mindful of how your own biases might be influencing your marketing decisions.

15. Commitment & Consistency Bias

People are more likely to follow through on commitments they have already made, so get your customers to make small commitments early on in the sales process.

With these clues to help you predict how customers will act and react when presented with your content, you can create a plan for marketing outreach that yields greater results.

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