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7 Tips for Increasing Your Inbound Marketing with Google AdWords

AdWords is a powerful tool for advertisers. It can help you get the word out about your business and drive traffic to your website. However, it can also be a waste of money if you’re spending too much on ineffective ads or targeting the wrong keywords. In this blog post, we’ll discuss seven tips for increasing your inbound marketing efforts by using Google AdWords more effectively.

Using the right keywords

Keyword research is one of the most important things you can do to ensure that your Google AdWords campaigns are successful. You need to know what people are searching for when they use Google or other search engines to create ads that will attract potential customers.

In order to conduct keyword research, you need to first decide what kind of content will be included on your landing pages. Then, look at the keywords that people are using when they search for similar products or services as yours. See if there are any gaps in terms of the top-level terms being targeted by other businesses and fill them with new variations on those same topics.

Best time to schedule ads

Another great way to optimize your ad is by using Google AdWords’ scheduling feature. This allows you to choose which days and times you want your ads to run. Some of the many benefits include:

  • Improved Quality Score
  • Better Cost Per Click (CPC)
  • Better CTR or click-through rate

Google recommends that you run ads at the best time of day for your business, which means optimizing for local search results is important if it’s part of your strategy. You also want to consider what time people are most likely searching for products or services like yours, so review historical data and take into account any seasonal trends in search volume throughout the year.

Using negative keywords

You can use negative keywords to remove unwanted traffic from your ads. For example, if you’re targeting people who are searching for “computer repair,” but don’t want to show your ad to those who are searching for “computer repair near me,” then you would add the keyword “near me” as a negative keyword.

You can find negative keywords by looking at the search terms that trigger your ads. If you see any irrelevant searches, add them as negative keywords in AdWords Editor or bulk upload them by exporting a spreadsheet containing all of these terms and uploading it into your account. Negative keywords will help make sure that only relevant clicks show up in Google Ads so that they don’t distract people from buying what they came looking for!

Call extensions on mobile devices

Call extensions are a great way to increase your call volume. Call extensions allow you to show the phone number associated with your AdWords ad at the end of your ad copy so that when someone clicks on it, they can be immediately connected with a real person.

Call extensions can be added at the ad group level or campaign level and come in three different formats: click-to-call, call now, and contact us (which is ideal for businesses that want to give more information about what they do). You can also add these extensions via text ads (TAC), display ads (DAC), or video ads (VAC).

Four-line text ads

If you want to go above and beyond with your inbound marketing, we recommend using four-line text ads. These are more expensive than two-line ads but they pay off.

Four-line text ads are more likely to be clicked on because they have more information about the product or service being advertised. This makes it easier for customers to know what they are looking at and decide whether or not they want to click through to learn more. Also, these types of ads work better on mobile devices because there is no limit on how much content can be included with them (in contrast with Google Adwords).

Social Extension in AdWords

Social Extensions are one of the most powerful ways to reach your customers. They allow you to show ads based on user actions outside of Google’s search engine, such as clicks on social media sites or websites that have a +1 button.

They’re also great for branding and engagement; they can increase awareness of your business and even make it more likely that people will purchase from your website. You can also target specific audiences with these extensions by using remarketing lists, which are groups of users who have visited specific pages or engaged in certain activities. This makes it easier for advertisers who don’t have a big budget but want to get started with advertising right away without having to wait until they’ve reached their desired audience size before creating an ad group tailored specifically for them!


Remarketing is a way to target potential customers with ads based on their previous visits to your website. For example, if someone visits your website and then leaves without making a purchase, remarketing allows you to reach out to that person again with a message about the product or service they were interested in but did not buy.

Remarketing is also helpful because it can be used for upselling products as well. If someone has purchased one of your products and returns for another purchase later on, remarketing will allow you to show them ads for similar purchases that may interest them more than what they had originally bought.

AdWords can help increase your inbound strategy

If you have a Google AdWords account, these tips will help you get the most out of it. With your keywords and ads optimized for maximum impact, you’ll be able to reach more customers and increase sales quickly!

Need a hand creating your Google Ads? Our team would be happy to help you do just that! Schedule a free 30-minute strategy call today, and let us show you how Google advertising can work for your business.

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