Meet Olivia Mitchell, our Vice President of Client Success. Olivia has been instrumental in shaping and delivering our customer-centric strategies, ensuring that each client’s journey with Uncommon is nothing short of exceptional. Read on as we delve into Olivia’s role, her approach to success, and how she cultivates a culture of excellence within the team.
What do you think sets our agency apart from the competition?
At Uncommon Marketing Works, we become a part of your team and differentiate ourselves by our unique blend of creativity and data-driven strategies. Our team excels at understanding our client’s target audiences and crafting compelling campaigns that truly resonate. We’re different because we believe in pushing boundaries, always looking ahead, and thinking outside the box, resulting in innovative solutions that make us stand out in a crowded industry.
How do you ensure that Uncommon consistently delivers top-notch results for clients in such a fast-paced industry?
To consistently deliver exceptional results, we prioritize ongoing education and staying ahead of the curve. Our team is dedicated to continuous learning. We invest in the latest marketing tools and technologies, allowing us to leverage data effectively and optimize our strategies in real-time. Additionally, we maintain transparency and open lines of communication with our clients, ensuring we understand their evolving goals and can adapt our approaches accordingly to their needs as well as protect and customer needs based on data.
What’s your secret sauce for managing and motivating your team to achieve their best work?
Building a positive and collaborative work environment is key to motivating our team. We foster a culture of transparency, respect, creativity, and continuous growth. Regular team meetings and one-on-one check-ins allow us to provide guidance, support, and constructive feedback. Recognizing and celebrating achievements, both big and small, help boost morale and keeps our team engaged. We also encourage a healthy work-life balance with unlimited PTO, understanding that a well-rested and fulfilled team produces their best work.
How do you stay current with the latest marketing tactics and trends, ensuring Uncommon stays ahead of the curve?
I subscribe to industry-leading publications and company newsletters and blogs, follow influential thought leaders on social media, and follow relevant online communities. Each team member was hired because they are an expert in their field and know more than I do so we encourage a culture of knowledge sharing within our team as well to keep everyone up to speed and continuously looking to level up on what we are producing for clients.
If you were to describe Uncommon’s work culture in just three words, what would they be?
Authentic, Collaborative, and Empowering.
How do you ensure that the services offered by Uncommon cater to the unique needs of each client?
We believe in a fully personalized approach to client services. At the beginning of each engagement, we invest time in thoroughly understanding our client’s business, industry, goals, and target audience. Through in-depth discussions and research, we identify the unique needs and challenges they face. This allows us to tailor our strategies and tactics specifically to meet their objectives. Regular meetings/communication, feedback loops, and performance tracking ensure that we remain aligned with their evolving needs throughout our partnership.
Which marketing campaign in recent years has made you think, “I wish we had done that!”?
The marketing campaign that made me think, “I wish we had done that!” is the “Share a Coke” campaign by Coca-Cola. It was a brilliant and highly personalized campaign that created a strong emotional connection with consumers. By printing popular names on Coca-Cola bottles and encouraging people to share them with friends and family, the campaign sparked a wave of social media engagement and user-generated content. The campaign’s simplicity and effectiveness in fostering brand loyalty and generating buzz are truly impressive.
How do you maintain a balance between data-driven decisions and creative instincts at Uncommon?
Maintaining a balance between data-driven decisions and creative instincts is essential for Uncommon’s success. We believe in leveraging the power of data to inform our strategies and measure performance. Through thorough market research and data analysis, we gain valuable insights into consumer behavior, preferences, and trends. However, we also recognize the importance of creativity in capturing attention, evoking emotions, and differentiating ourselves from competitors. Our team combines data-driven insights with creative thinking, allowing us to craft compelling campaigns that resonate with audiences while delivering measurable results.
Let’s get personal! What’s your favorite guilty pleasure TV show or movie?
My favorite guilty pleasure TV show is crime shows like “Criminal Minds.” I have always been intrigued by crime dramas and psychological thrillers. I enjoy trying to unravel the mysteries alongside the profilers and experiencing the adrenaline rush as they close in on the culprits. Any crime show is my go-to choice when I want to indulge in a thrilling and suspenseful escape from reality.
If you could switch roles with anyone at Uncommon for a day, who would it be and why?
If I could switch roles with someone at Uncommon for a day, I would choose our Creative Director Annie, focusing on content. I am not a writer by any means and I’ve always been fascinated by the process of crafting compelling narratives and creating engaging content that resonates with audiences. Stepping into the shoes of a content writer/strategist would allow me to dive deeper into the intricacies of storytelling and develop a deeper understanding of how to captivate and connect with our target audience through compelling written and visual content.
When you’re not crushing it at Uncommon, how do you like to unwind and recharge?
I like to unwind and recharge by spending quality time with my family and friends. Being with my husband and two kids brings me immense joy and helps me disconnect from work. We love going on outdoor adventures, whether it’s hiking, or simply playing on the swing set. Additionally, when I have the chance, I enjoy baking. I love creating delicious treats from scratch.
What’s your go-to snack or drink to power through those long strategy sessions?
My go-to snack to power through long strategy sessions is coffee. I also love indulging in small candy treats or a piece of chocolate to give me a little boost of motivation throughout the day.
What’s your daily source of inspiration? What motivates you?
My daily source of inspiration comes from my team at Uncommon. Witnessing their dedication, creativity, and drive motivates me to push myself and the agency to new heights. I am inspired by their passion and commitment to excellence. Additionally, the success and growth of our clients are a constant source of motivation. Seeing the positive impact our work has on their businesses fuels my determination to continue delivering outstanding results.
Finally, if you could give one piece of advice to aspiring marketing professionals, what would it be?
My advice to aspiring marketing professionals would be to never stop learning and evolving. The field of marketing is constantly evolving, so it’s crucial to seek out new knowledge, and embrace change. Continuously educate yourself, stay informed about the latest trends and technologies, and be open to trying new strategies. Also, embrace transparency and honesty, both with your team and your clients. Build meaningful relationships, listen to others, and always be open to learning and growing. Trust your instincts, take calculated risks, and never stop pushing the boundaries of what is possible.
Interested in learning more about what makes Uncommon so uncommon? Schedule your FREE 30-minute strategy call and let’s kickstart your business goals.