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The Marketing behind the’Me Too’ Campaign

The Emotionally Intelligent Side of Marketing

Women and men across the webiverse have been flooding various social media platforms with two simple words… “Me Too”. The reasoning behind these words is much greater than the length of the phrase.

1 in 5 women and 1 in 71 men will be a victim of sexual assault in their lifetime according to the CDC.

By typing ‘me too’ people are acknowledging that they have also suffered some type of sexual assault or harassment.

The purpose of this blog is not to go into detail about the message itself but to dissect why this message is gaining traction from a marketing standpoint and apply this intel to your own company campaigns.

Emotional Intelligence (EQ or EI) In Marketing

Dr. Daniel Goleman, author of the New York Times bestseller Emotional Intelligence, describes it as the ability to be intelligent about your emotions; it does not mean being emotional. EQ is compromised of 5 attributes:

  • self-awareness
  • self-regulation
  • empathy
  • social skills
  • motivation

When we, as humans, make a decision… no matter how big or small we go through the steps listed above. The choice to openly post “Me Too” is not excluded from a person’s decision-making paradigm, just like buying a product or service is not. If you can understand this process and apply it to your company’s marketing practices you will be able to reach the EQ of your target buyers.

  1. Self-Awareness: Cleary identifying what makes you react and not allowing that to alter your state of mind.
  2. Self-Regulation: Having great control over your own emotions. Being able to carefully calculate your reactions to both positive and negative events.
  3. Empathy: Being able to relate and feel venerable to others.
  4. Social Skills: Communicating your emotions and listening to others.
  5. Motivation: Taking action.

When your buyers are self-aware they can clearly identify what regulates their emotions. If you are able to find a pain point that evokes empathy within your buyers, you will start the conversation that motivates the decision. The ‘Me Too’ Campaign gets it… do you?

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