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Case Study

Fractional CMO Provides Stability During Times of Transition

Fractional CMO Services Provides Marketing Stability for B2B Saas Companies During Times of Transition

Looking for marketing leadership support? As a B2B SaaS company, it can be incredibly challenging to stay competitive without a leader who is knowledgeable in the most effective, revenue-driving marketing tactics. That’s where a Fractional CMO comes in.

Enter Staci Cretu, Owner and Outsourced Chief Marketing Officer of Uncommon Marketing Works. RocketReach brought her on as a Fractional CMO during a critical transition period, and Staci provided invaluable stability and leadership during her interim role.

Staci didn’t miss a beat and quickly dove into existing marketing plans and budgets while developing effective marketing strategies that captured target audiences and maximized ROI. With her 18 years of marketing experience and being the CEO of a digital-first marketing operations agency, she provided valuable knowledge and insights into how best to promote RocketReach and its products.

As Interim CMO, Staci objectively assessed RocketReach’s overall marketing initiatives and identified areas for improvement. She suggested innovative solutions that significantly increased ROI and provided strategic planning guidance.

Scott Kim, CEO at RocketReach, says, “Without her, our Marketing program would have stalled.” Staci’s insight, experience, and perspective delivered a strategic impact that led to many changes in their program, which have been largely successful.

Hiring a Fractional CMO is an intelligent decision for B2B SaaS companies as it eliminates the need for a full-time hire until the transition period has passed. It’s a cost-effective solution that offers stability during times of transition by providing objective assessments and strategic planning guidance.

If you’re a B2B SaaS company looking to make it through a change in marketing leadership without missing a beat, consider bringing on an experienced Fractional CMO.

Download our case study to learn more about Staci’s experience with RocketReach and how a Fractional CMO can help your business thrive.

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