How Verenia CPQ Transformed Lead Generation Results with UMW
Uncommon Marketing Works began its partnership with Verenia in 2019. In the span of 1.5 years, the Uncommon team joined forces with their internal marketing team to achieve increased lead generation, improved online presence, successful event marketing, and a brand refresh, among many other initiatives along the way leading them to being acquired by Oracle at the start of 2022.
The Impact of Targeting the Right Audience on a Growing Digital Presence
Verenia faced challenges revolving around an overloaded internal marketing team and the daunting task of increasing its brand’s presence in the digital landscape. They were not sure how to effectively reach their target audience within the manufacturing space, succeed with leads at every stage of the customer and prospect journey, and develop a cohesive strategy with manageable tactics.
To learn the strategies and tactics that our team implemented at the business to achieve this growth, download our case study. Let’s connect on how we can drive steady and transformational year-over-year results for your brand.
“We were struggling with digital marketing before we met the folks at UMW. While we have great in-house resources, we felt our growth was going to be tied to how fast we could pick up and understand the many layers of digital marketing and the challenges of bringing messaging to our manufacturing customers and prospects. Staci & her team at UMW turned our goals into reality by breaking down our vision into manageable tasks, including everything from drip campaigns to persona design to webinars—and helped us tackle them one at a time, using a combination of our own resources and theirs. They’re a tremendous partner and I recommend them to anyone trying to get the most out of their digital presence.” – Victorio Pellicano, CEO, Verenia
