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Learn How to Create Buyer Personas for Your Business


This buyer personas eBook will teach you how to create buyer personas for your business PLUS give you FREE templates to start creating.

What are buyer personas?

Buyer personas are a critical piece of understanding your inbound marketing strategy.

Buyer Persona Graphic

Before diving into using this template to create your buyer personas:

  • Details matter when it comes to buyer personas. It’s important to take a thorough look at who your ideal customers are when you’re researching and building your personas.
  • As you’re going through the questions, keep in mind that you don’t need to have all of the answers before getting started – start with what you know and build from there.
  • Personas are a continual process and can be refreshed, tweaked, and changed as much as needed.
  • Keep in mind that everything you do with your inbound marketing strategy moving forward should tie back to the personas you create. Taking the time to create them will help your marketing excel.
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