Think twice before your next marketing campaign. 8 customer-centric tactics to include in your strategy.
As an overall recommendation, an integrated marketing communications strategy should be developed and executed to provide a seamless plan for each of the markets served. Understanding each market should be communicated with differently based on individual interests and needs, the below objectives and recommendations are focused on marketing tactics that can be implemented across all markets using different messaging tactics.
When developing your tactics, you must remember your customers are both internal and external customers and the priority should be made to create a customer-centric marketing strategy versus solely product-focused.
B2B Marketing Tactics Everyone Should Be Using