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Crafting Conversion Chronicles: A Journey Through Tailored Content in the Sales Funnel

In this episode:

In this episode, we embark on a captivating journey through the intricacies of crafting conversion-focused content within the sales funnel. 

Segment 1: In this foundational segment, we delve into the definition of the sales funnel and explore the critical importance of aligning content with each stage. 

Segment 2: Learn strategies for creating attention-grabbing content that resonates with your audience. 

Segment 3: Discover the types of content most effective for educating and nurturing leads in the mid-funnel. 

Segment 4: Uncover the secrets to tailoring content that addresses specific pain points or objections in the bottom of the funnel. 

Segment 5: In our final segment, we focus on the crucial task of measuring content impact. Jill provides guidance on key metrics for evaluating content performance at each stage, emphasizes the importance of A/B testing, and discusses the implementation of feedback loops for continuous improvement.

Whether you’re new to marketing or a seasoned professional, this episode is packed with actionable insights to elevate your content game and drive meaningful conversions. 

About the guest:

With a sales career spanning over ten years, Jill Bruno is instrumental in building RocketReach’s inbound-outbound setup, driving the company’s remarkable recent expansion. Jill is also a Tenbound Plus Founding Member, part of an exclusive community fostering mastery in Inbound Methodology, professional growth, and networking for B2B SaaS GTM professionals.

Show notes

Welcome to the Marketing Mixologists Podcast! We are thrilled to embark on this journey with all of you. Stay tuned for more exciting episodes and inspiring guests.

Episode Title: Crafting Conversion Chronicles: A Journey Through Tailored Content in the Sales Funnel
Episode Number: 2
Season: 2
Duration: 30 minutes
Guest Profile:
Jill Bruno
With a sales career spanning over a decade, Jill has been instrumental in crafting RocketReach’s unique inbound-outbound approach, which has played a pivotal role in the company’s impressive growth journey. Jill takes pride in being a Tenbound Plus Founding Member. This elite community is designed to empower B2B SaaS GTM professionals with mastery in the Inbound Methodology and to offer avenues for professional growth and networking.
Main Topics Covered:
  1. Understanding the Sales Funnel and Content Alignment
  2. Crafting Top-of-Funnel Content
  3. Tailoring Mid-Funnel Content for Engagement
  4. Converting Leads with Bottom-of-Funnel Content
  5. Measuring Content Impact and Iterating Strategies
Resources Mentioned:

Jill Bruno LinkedIn

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