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Podcasting for Marketers: Engaging Audiences in the Digital Age

In this episode:

Join us for an exciting episode of “Marketing Mixologists” as we venture into the captivating world of podcasting and its profound impact on modern marketing strategies. We’ll take a special focus on how audio narratives captivate and resonate with audiences.

Segment 1: Advantages of Podcasting in Marketing –  Discover why podcasting is the game-changer you’ve been searching for. Explore how the surge in podcast listenership provides a unique opportunity for marketers to connect with a captive and diverse audience.

Segment 2: Understanding Your Target Audience – In the marketing world, understanding your audience is paramount. We’ll emphasize the critical importance of comprehending your target audience before embarking on your podcasting journey. 

Segment 3: Crafting Compelling Podcast Content – Creating content that keeps listeners coming back for more is an art form. Dive into the key elements that make your podcast engaging, from storytelling techniques to guest selection and effective formats that align with your marketing goals. 

Segment 4: Leveraging Podcasts to Amplify Your Brand – Podcasts aren’t just a medium; they’re a tool to amplify your brand’s voice. Learn how to boost brand awareness and authority in the digital space. 

Segment 5: Podcast Advice – Building a loyal audience and promoting your podcast require savvy strategies. We’ll provide advice on leveraging social media, email marketing, and various digital channels to connect with potential listeners. 

Deep dive into the world of marketing through podcasting. Let’s uncover the potential, share experiences, and explore the untapped opportunities that await.

About the guest:

Clodagh Higgins, the owner of Thrive Agency Community, has over a decade of experience, started her career at HubSpot. She’s worked with numerous agencies, learning from their similar business challenges. Now, she coaches and consults marketing agencies worldwide, helping them achieve greater profitability and well-being. Beyond her professional life, Clodagh enjoys powerlifting and embraces a country lifestyle with sea swims and saunas.

Show notes

Welcome to the sixth episode of Marketing Mixologists Podcast! We are thrilled to embark on this journey with all of you. Stay tuned for more exciting episodes and inspiring guests.
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Episode Title: Podcasting for Marketers: Engaging Audiences in the Digital Age
Episode Number: 6
Duration: 33 minutes
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Guest Profile:
Clodagh Higgins, the owner of Thrive Agency Community, has over a decade of experience, started her career at HubSpot. She’s worked with numerous agencies, learning from their similar business challenges. Now, she coaches and consults marketing agencies worldwide, helping them achieve greater profitability and well-being. Beyond her professional life, Clodagh enjoys powerlifting and embraces a country lifestyle with sea swims and saunas.
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Main Topics Covered:
  1. Advantages of Podcasting in Marketing

  2. Understanding Your Target Audience 

  3. Crafting Compelling Podcast Content

  4. Leveraging Podcasts to Amplify Your Brand

  5. Podcast Advice 

  6. Fun: Favorite cocktails
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Resources Mentioned:
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Connect With Us:
If you enjoyed our podcast, please rate & subscribe! For more insights and resources, visit UncommonMarketingWorks.com.
TikTok & Instagram: @marketingmixologistspod